Category Archives: Koru posts

From Koru Naturals to our friends

Coffee plants have flowers? And they don’t smell like coffee beans?

coffee_flowersOur new Flowers and Fire Solid Fragrance contains an extract from very rare coffee flowers. The fragrance of coffee flowers is just wonderfully deep and with none of the overly sweet tones of other fragrances like gardenias. But, when looking for people to test the new fragrance we ran into an unexpected problem: people just don’t believe that coffee flowers don’t smell like coffee beans. “No, thanks, I don’t want to smell like my morning cup of java”. Truth is that coffee flowers don’t smell like coffee at all. But, there was no choice but to change the name to Flowers and Fire from Coffee Flowers and Fire!

image Coffee flowers  Uploaded by AlbertHerring) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons