Our History

Koru Naturals® is a U.S. based company that is the leading importer and distributor of health and beauty products from New Zealand. Started in 2002, the company has now expanded to include products manufactured in the U.S. and Australia. We specialize in products having as primary ingredient manuka honey, lanolin, tea tree oil, manuka oil, rosehip oil, Rotorua mud, emu oil, and other natural ingredients from around the world. Through our dedication to quality, integrity, and customer service, we have developed a loyal customer base that shares in our enjoyment of the products we offer.

What is the Koru

Our symbol is the koru, the Maori name given to the newborn, unfurling fern frond that symbolizes new life, growth, strength and peace. It is an integral image in Maori carving and tattoos and an iconic symbol of New Zealand flora.

No animal testing policy

Our suppliers are asked to certify that their products are never tested on animals. We love all animals, and we believe that cosmetics should only be tested on humans.

Koru Naturals®

Is a registered trademark of Koru Naturals LLC