Our History

Our mission is to supply the finest collection of beauty and wellness products and back them with world class customer service and online safety and privacy.

Koru Naturals was founded in 1999 in Hillsborough, NC. The Company operated on a limited basis until 2001, when we expanded to national distribution. During travels abroad the founders fell in love with the natural health and beauty products of Australia and New Zealand. Seeking to introduce these products to the U.S., Koru Naturals forged exclusive partnerships with the most trusted purveyors of Aussie and Kiwi products available.

Koru Naturals was designed to host the tightest curated selection of Australian and New Zealand health and beauty products. Emphasis was placed on sustainability and product integrity. Over the last two decades the collection has grown, adding selected complementary products from around the world.

What is the Koru

Our symbol is the koru, the Maori name given to the newborn, unfurling fern frond that symbolizes new life, growth, strength and peace. It is an integral image in Maori carving and tattoos and an iconic symbol of New Zealand flora.

No animal testing policy

Our suppliers are asked to certify that their products are never tested on animals. We love all animals, and we believe that cosmetics should only be tested on humans.

Enviromentally responsible packaging

We package our shipments in the smallest possible box that protects the products and we use only recycable and compostable packing materials.

Koru Naturals®

Is a registered trademark of Koru Naturals LLC